Storied SF bar losing thousands of dollars a month is closing - for now
Briefly

Storied SF bar losing thousands of dollars a month is closing - for now
"Like many bars in the city, Ginger's has focused on entertainment to lure in customers in recent years, especially post-pandemic, when a lot of happy hour customers in the Financial District - and downtown in general - never fully returned. Throughout the week, Ginger's hosted drag and variety shows, movie nights, karaoke and DJs. It was the bar manager's job to book the shows and also to promote them, in addition to bartending. The wide range of responsibilities makes it a challenging job to fill."
"Sheehy cited a lack of business and a tough role for the general manager as reasons for the closing. "The traffic to Ginger's has not been consistently strong," he told SFGATE. "Without enough customer support, our staff don't earn enough tips, and Ginger's operates at a loss. We have struggled to get people into Ginger's, despite the valiant efforts of our entire team and the great shows being put on by the performers.""
Ginger's, a Financial District gay bar with roots dating to 1978, will pause operations tonight and may close permanently. The closure results from inconsistent customer traffic, insufficient tips for staff, and operating losses. The venue increased entertainment offerings—drag and variety shows, movie nights, karaoke and DJs—to attract patrons after the pandemic, but downtown happy hour crowds did not fully return. The general manager position proved difficult to fill because it required constant booking of talent, ongoing promotion, and bartending duties. The bar will be open Thursday from 5 p.m. to 2 a.m., contingent on customer turnout.
Read at SFGATE
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