Kraft Heinz is set to eliminate artificial dyes from its U.S. products by 2027, responding to recent pressure from U.S. health officials. The company aims to ensure that nearly 90% of its products, which already do not contain synthetic dyes, will no longer include them. This move aligns with the FDA's encouragement for foodmakers to phase out petroleum-based colors, amidst ongoing health concerns regarding the effects of such dyes on children's behavior. Kraft Heinz plans to collaborate with its brand licensees to ensure compliance with these changes.
Kraft Heinz will stop using artificial dyes in its U.S. products by 2027, focusing instead on natural colors, following pressures from health officials.
The decision aligns with the FDA's recommendation to phase out petroleum-based artificial colors and comes as part of Kraft Heinz's shift towards natural ingredients.
Kraft Heinz's commitment reflects a broader trend of food manufacturers responding to health advocates urging for the removal of synthetic dyes linked to behavioral issues.
The company aims to support partners in removing these dyes, showcasing a commitment to healthier product formulations in its beverage and dessert lines.
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