Labubu collectibles, created by Kasing Lung, are cherished for their whimsical designs and joyful personalities. Initially appearing in a children's book, Labubu gained significant popularity through a collaboration with Pop Mart in 2019. This rise in fame led to a vibrant community seen during events like the Hype Con Bubu Fest, where enthusiasts connect, customize, and celebrate their collectibles. The success of Labubu has also spurred local entrepreneurs to innovate and cater to this growing market, offering various accessories and services tailored to fans' personal expressions.
A lot of Bay Area collectors are crazy for both. They are just gorgeous right on the shelves, with cool personalities, and bring innocence and beauty to the world.
Labubu lovers gathered Saturday at the South San Francisco Conference Center for the Hype Con Bubu Fest, a vibrant festival hosted by local chain Fugitive Toys.
The popularity opened the door for entrepreneurs and small-business owners in the Bay Area to tap into a niche but thriving market, offering inspiration, innovation and opportunities to local artists and vendors.
Labubu lovers are not satisfied with just collecting them; they also are looking for personal expression. Decorating their Labubus is a way to represent their identity.
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