After a nine-year hiatus, McDonald's has revived the beloved Snack Wrap, aiming to leverage its nostalgic fanbase amidst declining sales. The brand created a dedicated online archive, the Snack Wrap Files, to celebrate this fan connection and document the demand for the wrap since its discontinuation in 2016. The updated Snack Wrap will feature McCrispy Strips in ranch or spicy flavors and will now be a permanent menu item. McDonald's hopes this nostalgic move will reinvigorate its sales this summer.
It's back.
The Snack Wrap was phased out nationally in 2016, but it never left fans' hearts.
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