In response to the discontinuation of McDonald's Snack Wrap in 2016, Popeyes is launching a new line of Chicken Wraps on June 2, 2025. Each wrap features a fried chicken tender with lettuce, cheese, and pickles, wrapped in a tortilla inspired by their famous buttermilk biscuits. Priced at $3.99, these limited-edition wraps emphasize convenience and affordability. Moreover, McDonald's may reintroduce their Snack Wrap later in the year, intensifying the competition in the fast food wrap market.
"We wanted to create a Chicken Wrap that was undeniably Popeyes. Infusing the flavors from our famous biscuit into our wraps was the perfect way to ensure our signature flavors shined through."
"Popeyes emphasizes the grab-and-go convenience of its new creations as well as the affordable price at a planned $3.99 for each 9-inch wrap."
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