A recent 2024 study by the International Dairy Foods Association highlights classic vanilla as the leading ice cream flavor among Americans, with 97% of respondents expressing a fondness for it. This marks a shift from previous years, where chocolate was the favorite. Also noteworthy is the entry of cookie dough and butter pecan into the top five flavors for the first time. The U.S. boasts high ice cream consumption rates, with nearly 21 liters per person annually, demonstrating a strong preference for this classic treat.
According to a 2024 study by the International Dairy Foods Association, the most popular ice cream flavor in the U.S. is classic vanilla, loved by 97% of Americans.
The IDFA's survey shows how vanilla has overtaken chocolate as the favorite, marking a notable shift in ice cream preferences across the country.
Surprisingly, 2024 was the first year that cookie dough and butter pecan made it into the top five ice cream flavors, showcasing a change in consumer tastes.
Americans consume around 20.8 liters of ice cream per person annually, ranking second in the world for ice cream consumption, just behind New Zealand.
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