""We wanted to build something that was a bit more intentional and experience-led," Scott Hudler, Whataburger's chief marketing officer, tells Fast Company."
""Kids are more likely to eat that full meal when they can have some control of the entrée, the sides, and the drink," Hudler says."
""In testing, tactile, sensory-driven items performed better," Hudler says. "Kids consistently gravitated toward things they could actively touch and manipulate, like stickers, games, activities, and fidget-style pieces.""
Whataburger has relaunched its Kids Whatameal, emphasizing an engaging packaging experience instead of a singular plastic toy. The new packaging features a bright box with a handle, an interactive maze, and collectible sticker packs. The meal options allow kids to choose their entrée, sides, and drinks, promoting a sense of control. Extensive user research indicated that children prefer tactile, sensory-driven items over traditional toys, leading to the design of a handled box that enhances independence and ownership.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]