A national homebuilder is entering the Arizona market with a focus on affordable housing to help people transition to homeownership. The starting prices in the newly developed Rancho Mirage community are around $321,840, significantly below the median home prices in Phoenix and the state. With reports from economist Hannah Jones highlighting increased listings, particularly affordable homes, the builder's initiative could provide vital solutions in a previously intensively competitive market. The community consists of 123 homes, with options for customization and quick move-in availability, addressing the growing demand for affordable options post-pandemic.
In March 2025, the median home price in Phoenix was higher than the national median, yet listings, particularly affordable ones, increased significantly.
We want to build a quality product at a price people can afford,
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