"While much of the industry has accepted annual price increases as a foregone conclusion, we believe the future of skiing depends on affordability. We are holding the line on pass prices for a fourth consecutive year because skiing and snowboarding shouldn't be a luxury. It should be a way of life for the families and young adults who are the heartbeat of our communities."
"By holding our rates while simultaneously investing more than $37.5 million in infrastructure, we are reinvesting not only in our mountains but in our guests as well. Capital improvements across the network are designed to expand terrain access, improve reliability, and enhance the guest experience ahead of the 2026-27 season."
Power Pass announces its fourth consecutive year without price increases, reinforcing commitment to skiing and snowboarding affordability across its international network spanning the Southwest, Pacific Northwest, and Chilean Andes. Despite holding rates steady, the company is accelerating reinvestment with over $37.5 million dedicated to mountain infrastructure improvements. A flagship project involves a snowmaking pipeline at Pajarito Mountain in Los Alamos, New Mexico, developed through public-private partnership with local and state authorities. This infrastructure will deliver reliable water for snowmaking operations starting in the 2026-27 season while supporting regional fire protection via a 10-million-gallon reservoir. Capital improvements across the network focus on expanding terrain access, improving reliability, and enhancing guest experiences.
#ski-pass-pricing #mountain-infrastructure-investment #snowmaking-technology #affordability-in-winter-sports #public-private-partnerships
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