"Customer expectations are shifting, and staying competitive as a premier regional destination requires a level of long-term analysis that day-to-day operations simply don't allow for."
"His understanding of our guests and staff makes him exceptionally well-suited to lead the resort's day-to-day operations."
Purgatory Resort has announced leadership changes following the 2025/26 ski season. Dave Rathburn is now CEO, while Josh Benson becomes director of mountain operations. Michael Rosenfeld will manage community services and real estate. The resort, located in Southwest Colorado, has undergone significant improvements since being acquired by Mountain Capital Partners in 2015. These changes include new lifts and enhanced snowmaking. Rathburn emphasized the need for long-term analysis to meet shifting customer expectations and maintain competitiveness in the ski industry.
Read at SnowBrains
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