""Our guests have an incredible connection with the mountains they ski, ride, and enjoy in any number of ways-and we want to make it easier for them to shop their favorite mountain merchandise from anywhere.""
""Ski culture is more vibrant than ever, extending well beyond the slopes and into daily life. Whether guests want a souvenir from their first time on snow, memento from a milestone trip, or simply a way to represent their favorite resort, they can now shop official gear without waiting for their next mountain visit.""
Vail Resorts introduced an online retail store, EpicShop.com, featuring official merchandise from 15 renowned resorts. Guests can purchase apparel, accessories, and souvenirs year-round. The store offers up to 40 styles per resort, including Vail Mountain and Whistler Blackcomb. Greg Sullivan emphasized the connection guests have with the mountains and the desire to shop for their favorite resort gear anytime. The collection will expand with more resorts and exclusive items in the future, with shipping available across the U.S. and plans for international expansion.
Read at SnowBrains
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