"Vail Resorts' rental outlets across its portfolio of mountain destinations and ski hills will offer expanded and upgraded gear and service options designed to improve performance, comfort, and convenience for all guests. This will include the ability for anyone to choose a specific gear model (across Sport, Performance, and Demo gear) online or in-app."
"With the inclusion of premium rental technologies such as BOA ski boots and Step On snowboard boots and bindings, guests will have confidence in the fit and performance of their rental gear. When renting gear, skiers and riders will be able to select their delivery, in-store fulfillment, or slopeside valet."
"After the first rental and on any subsequent trips, the guest's preferred gear can be delivered or picked up without further in-store fittings or adjustments, dramatically reducing lines and wait times. Personalized profiles will archive past rentals and favorite gear, and use this information to provide gear recommendations."
Vail Resorts is implementing a multi-year transformation of its gear rental experience, beginning next season with Demo ski and snowboard rentals. Guests can select specific gear models online across 12 resorts and access premium technologies like BOA ski boots and Step On snowboard boots. The initiative will expand to all rental categories by 2027-28. Enhanced features include flexible pickup options (delivery, in-store, or slopeside valet), streamlined digital booking platforms, and personalized profiles that track rental history and preferences. The company is eliminating the My Epic Gear membership fee while maintaining current rental pricing, making premium gear experiences accessible to all customers.
#gear-rental-innovation #customer-experience-enhancement #premium-technology-integration #personalization-and-convenience
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