The article discusses the uproar around empty seats during the Club World Cup, emphasizing how these images provoke strong reactions from fans, observers, and journalists alike. It argues that while empty seats symbolize loss of revenue, they also represent a broader disappointment in FIFA's priorities, focusing on profits over passionate fan experiences. The marketing strategies attempting to guarantee sellouts have backfired, stirring cynicism among observers. Ultimately, the public's reaction speaks to a deeper emotional connection to the game and frustration over its commercialization.
What is it about the sight of a whole lot of plastic folding chairs with nobody in them that inflames our passions? The empty seats are taken as a physical sign that while FIFA may care about games with fans, it cares more about profit.
Empty seats mean unrealized revenues from tickets, concessions, merchandise, parking and exploitative fees, but that stuff isn't affecting our bottom line.
The marketing strategy that demanded premium prices for those seats was misguided at best and laughably hubristic at worst, but it was not ours.
There were plenty of inflated promises about guaranteed sellouts... but we weren't the ones who promised them.
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