The rivalry between Adidas and Puma originated from a family feud between brothers Adi and Rudolf Dassler. After 30 years of partnership, their fallout occurred post-World War II, leading Rudi to establish Puma in 1948 and Adi, Adidas in 1949. While the cause is debated, an affair and suspicions of betrayal are cited. Herzogenaurach remains divided, with both companies headquartered just two miles apart, affecting local businesses and football clubs. The intense rivalry persists, with Puma recently entering a significant partnership despite the controversies surrounding their sponsored teams.
After working together for 30 years, Adi and Rudolf Dassler fell out shortly after World War II, leading to the founding of Puma and Adidas.
The rivalry between Adidas and Puma is evidenced in Herzogenaurach, the town where both companies maintain their headquarters, remaining divided along brand lines.
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