"A Los Angeles team signs a superstar to a record-setting deal. Overnight that team's uniform becomes ubiquitous in a major Asian capital, where the player appears on billboards, magazine covers, in countless advertisements and on TV, all while dominating his new league and leading his team to the playoffs. Shohei Ohtani, right? Well, yes. But he's not the only one whose story fits that description"
"As captain of the South Korean national team and English Premier League power Tottenham, Son was a household name in South Korea long before joining MLS on a record $26.5-million transfer in August. But LAFC and its U.S.-based league were both largely unknown. That's no longer true. With Son scoring nine goals and assisting on three others, LAFC lost just one of the 10 regular-season games in which he played to earn home-field advantage in its best-of-three postseason series with Austin."
Son Heung-min's arrival at LAFC has made him omnipresent across South Korea, appearing on billboards, magazine covers, advertisements and television. South Korean media platforms now broadcast LAFC games live after streaming platforms signed multiyear deals to carry matches. Son's jersey became the world's best-selling soccer shirt. LAFC executives compare his effect on the team to Shohei Ohtani's impact on the Dodgers. Son joined LAFC on a record $26.5 million transfer in August. He scored nine goals and added three assists, and LAFC lost only one of the ten regular-season games he played, earning home-field advantage in the playoffs.
Read at Los Angeles Times
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