The 2025 Gold Cup saw Mexico defeat the United States 2-1, while Chelsea surprised Paris Saint-Germain with a 3-0 victory in the 2025 Club World Cup. As attention turns to the 2026 World Cup in the U.S., Canada, and Mexico, hotels are preparing for a significant influx of guests. An expanded lineup of teams is expected to drive demand unevenly, with gateway cities likely to benefit most. There are concerns about the U.S. political climate potentially affecting international travel and attendance at the tournament.
"[W]e expect the event to drive demand to all host markets, but that demand will not be evenly distributed. Gateway cities with strong international appeal, such as New York, Miami and Los Angeles, are positioned to see the most meaningful and consistent gains."
"Adding to the uncertainty is the current U.S. political climate, which may have a dampening effect on international travel demand."
"There’s also the possibility that extreme weather could impact attendance and travel plans for fans attending the tournament."
"The World Cup involves packed stadiums, travelers from all over the world visiting the host cities and an atmosphere like no other sporting events on Earth."
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