"ITV plans to take advantage of the BBC's cut-price coverage to win the battle of the broadcasters at this summer's World Cup."
"While the BBC will not have a studio in North America for the group stage, their rivals have decided to base themselves in the heart of New York from the outset, and they plan to have an all-star cast of pundits to 'blow their competitors out of the water'."
ITV will position its World Cup studio in New York from the start of the tournament and intends to use a high-profile pundit line-up to gain a competitive edge. The broadcaster frames the BBC's reduced-cost approach as an opportunity to attract viewers with more prominent on-site coverage. The BBC will not operate a North American studio during the group stage, reducing its physical presence at early tournament matches. ITV's strategy emphasizes on-the-ground location, star commentators, and a fuller presentation to draw audience share and 'blow their competitors out of the water'. The move aims to win the broadcasters' battle for viewers this summer.
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