Magnum owns Ben & Jerry's. Now it's destroying what made the brand worth buying | Fortune
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Magnum owns Ben & Jerry's. Now it's destroying what made the brand worth buying | Fortune
"Corporate America is retreating from stated values faster than at any point in a generation, and shareholders are starting to push back. Last week, BP shareholders confronted management at the company's annual meeting over its retreat from climate commitments. Target's stock fell 17% and same-store sales dropped after the company walked back its DEI commitments while Costco shareholders rejected an anti-DEI proposal by a 98% vote."
"Spun out of Unilever four months ago, the world's newest and largest ice cream conglomerate, The Magnum Ice Cream Company, made a promise to shareholders to manage its portfolio of brands responsibly. It is not keeping that promise. Magnum owns well-known brands like Breyers, Klondike, Talenti and, notably, Ben & Jerry's - which has been driving headlines during Magnum's first quarter as a publicly traded company."
"Co-founder Jerry Greenfield resigned in protest after 47 years. The independent board of directors and the Ben & Jerry's Foundation have sued Magnum in federal court, alleging breach of contract and their former board chair filed a defamation case of her own in California. In April, Ben & Jerry's co-founder Ben Cohen rebranded a four-decade tradition as 'Free The Cone Day,' called on Magnum to sell the company."
Corporate America is rapidly retreating from stated social and environmental values, triggering significant shareholder resistance. BP faced shareholder confrontation over climate commitments, Target's stock fell 17% after abandoning DEI initiatives, while Costco shareholders rejected anti-DEI proposals by 98%. The Magnum Ice Cream Company, spun from Unilever four months ago, promised responsible portfolio management but is failing to deliver. After acquiring Ben & Jerry's, Magnum faced co-founder Jerry Greenfield's resignation after 47 years, lawsuits from the independent board and foundation alleging breach of contract, and co-founder Ben Cohen's public call to sell the company. Magnum's stock trades at 52-week lows ahead of its first shareholder meeting, with management offering no clear strategy.
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