"Across the sports landscape, we see that Fanatics are driving massive innovation in collectibles that provides fans with a new, meaningful way to engage with their favourite teams and with their favourite players, said the Fifa president, Gianni Infantino. So, from Fifa's point of view, we can globalise that fan engagement precisely thanks to our global tournament portfolio."
"The Fifa association with Panini already stretches back more than 50 years, with the first World Cup sticker book published ahead of the 1970 finals in Mexico, and will have reached 60 years by 2030. However, Fifa announced on Thursday that it had extended its agreement with Fanatics to cover collectibles, to include Fifa tournaments and events from 2031."
"The sticker albums were hugely popular, with one completed 1970 album selling for over 10,000 in 2017. Panini agreed a deal with Fifa in December 2023 to remain as its exclusive partner for official stickers, trading cards, trading-card games and digital collectibles which covered this summer's World Cup, the 2030 tournament and the 2027 Women's World Cup."
FIFA announced a new partnership with Fanatics to handle collectibles from 2031 onwards, marking the end of Panini's iconic World Cup sticker album era. Panini's relationship with FIFA spans over 50 years, beginning with the 1970 Mexico World Cup sticker book and continuing through 2030. The transition reflects FIFA's strategy to modernize fan engagement through innovative collectibles. Fanatics will manage FIFA tournaments and events collectibles globally from 2031. FIFA President Gianni Infantino emphasized that Fanatics drives innovation in collectibles, providing fans new ways to engage with teams and players while creating commercial revenue streams for football development.
#fifa-partnerships #panini-sticker-albums #fanatics-collectibles #world-cup-merchandise #sports-collectibles-transition
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]