The British & Irish Lions face challenges during their tour in Australia, where the local interest in rugby union is minimal. Despite expected support from Australian fans, the essence of the Lions tour may not be fulfilled. France's interest in hosting future tours is driven by financial gain following record revenues from the 2023 World Cup, contrasted with its own reported losses. The potential for a more competitive series suggests that a shift in the tour format may be needed beyond one-sided matches against current opponents.
The beauty of Lions tours is the notion of four disparate unions coming together, travelling to take on southern hemisphere powerhouses against the odds.
The number one reason to entertain a Lions tour of France is, to be frank, the bottom line.
The current one may well turn out to be a one-sided affair and the impetus for change will be greater.
If you assess the key criteria of a Lions tour, however, it is hard to argue that they are all being met at the moment.
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