"The way it looks to me, I would not be too concerned about the hype of the World Cup being sold out. I think prices will drop. That's my gut feeling. I think FIFA is struggling. Nearly 80% of hotel bookings across host cities are running below initial forecasts, likely due to a lack of international travelers."
"Demand would be, FIFA President Gianni Infantino said in January, equivalent to 1000 years of World Cups at once. But with a month to go until the start of the 2026 World Cup, tickets remain for most matches and it's unclear if any games have really sold out."
"With visa difficulties, high air fares and other logistical challenges, the tournament is looking increasingly likely to be attended largely by fans from the host countries the US, Mexico and Canada who can afford to wait for the price drops predicted by Zilberman and others."
The 2026 World Cup faces unexpectedly low ticket demand despite FIFA President Gianni Infantino's January prediction of extraordinary interest. With one month until the tournament begins, most matches still have available tickets and it remains unclear if any games have sold out. Secondary market experts predict prices will drop substantially. Hotel bookings across host cities are running nearly 80% below initial forecasts, primarily due to insufficient international travelers. Visa difficulties, high airfares, and logistical challenges are deterring global attendance. The tournament is expected to attract mainly fans from host countries—the US, Mexico, and Canada—who can afford to wait for price reductions. FIFA has implemented dynamic pricing and introduced its own secondary market where winners can resell tickets with FIFA taking a 15% commission from both parties.
Read at www.dw.com
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