"Since its launch in July 2023, Threads has gone from Meta's "what if" project to one of the most talked-about social media platforms in the world. What started as an alternative to Twitter/X has found its own rhythm. It now attracts millions of active users, sparks cultural moments, and gives both creators and brands another space to join the conversations that matter most - no matter how niche."
"In fact, thanks to its growing popularity and the allure of uncharted territory, I've kick-started a project to grow to 1,000 followers on the platform by December 2025. Now, you may be wondering - why is Threads so buzzy? What makes it different from other text-first platforms? Aside from being tied to some of the biggest apps in the world via Instagram and Facebook, and having a pretty high-profile launch, it's started developing a unique identity."
Threads launched in July 2023 and quickly transitioned from a Meta experiment into a widely used, text-first social platform. Threads attracts millions of active users, creates cultural moments, and offers creators and brands a space to participate in niche conversations. Integration with Instagram and Facebook, plus a high-profile launch, accelerated adoption and helped Threads form a distinct identity. By August 2025, monthly active users reached 400 million and daily active users exceeded 115 million. The user base skews young and slightly male. A growth project aims to reach 1,000 followers on Threads by December 2025.
Read at Buffer: All-you-need social media toolkit for small businesses
Unable to calculate read time
Collection
[
|
...
]