"Bluesky's identity as an alternative to Twitter drew in waves of oppositional voices, often labeled 'Resistance Twitter,' but that positioning may now be its biggest hurdle."
"Experts in decentralized microblogging say Bluesky is running into a familiar problem from Twitter's early days: how to grow and generate revenue without undermining the authenticity of the user experience."
"Bluesky arrived with real momentum and promise, meeting a clear need on the internet: a decentralized, discourse-driven space with rules meant to curb bad-faith behavior like hate speech and spam."
"Once lauded as the heroic anti-X, a more principled and moralistic Twitterverse, Bluesky now appears to be struggling to retain users and build a sustainable, competitive business model."
Bluesky saw a 500% increase in sign-ups after Trump's 2024 election, reaching 2.5 million active users and raising $15 million. Its federated infrastructure allows user control over feeds and identities. However, by the end of 2025, active users declined by 40%, and the platform faces challenges in retaining users and developing a viable business model. Initially seen as a principled alternative to Twitter, Bluesky's echo chamber may hinder discourse and drive users away, echoing early Twitter's growth and revenue challenges.
Read at Fast Company
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