"In 2026, over a decade into the social media era, regulatory agencies in both China and the U.S. are doing something about the influencer misinformation crisis."
"The Cyberspace Administration of China issued a sweeping regulation: any content creator discussing medicine, health, law, finance, or education must prove verified professional credentials before posting."
"The FTC plan's first strategic goal targets health fraud as a top enforcement priority, alongside opioid recovery scams and deceptive medical marketing."
"It puts platforms on shared liability for hosting that deception, somewhat mirroring China's model of holding Douyin and Bilibili responsible."
In 2026, regulatory agencies in China and the U.S. implemented measures to combat misinformation from social media influencers. China's Cyberspace Administration mandated that content creators discussing health, law, finance, or education must have verified professional credentials. Violations can lead to significant fines and account suspensions. Similarly, the FTC's strategic plan prioritizes health fraud and deceptive marketing, targeting fake reviews and unqualified influencers. Both countries are holding platforms accountable for the misinformation spread by these creators, aiming to enhance consumer protection.
Read at Fortune
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