""One creator can only stretch themselves so far to create so much content," Sam Reich, the CEO of Dropout, explained, emphasizing the need for a sustainable production model."
""For a lot of our shows, what we do is just Gen Z's take on a talk show format," said Michael Vito Valentino, Editor-in-Chief of NowThis, highlighting the blend of traditional and modern media strategies."
""We are trying to develop shows or vehicle formats that will not just have one video that gets a million views or 10 million views, but 100 videos that can each get a million views," stated Jason Y. Lee, founder and CEO of Jubilee."
Dropout, Jubilee, and NowThis are digital-first production companies that have adopted Hollywood's strategies for the social media era. Dropout operates on a subscription model with over 1 million subscribers, focusing on viral content while allowing talent to concentrate on creativity. NowThis engages Gen Z and Millennial audiences with a talk show format, promoting products through its shows. Jubilee aims to create multiple viral videos from a single format, seeking to generate consistent viewership across numerous episodes rather than relying on single hits.
Read at TheWrap
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