"Stinson expressed that the church was essentially asking her to abandon her personal beliefs and create a false testimony of the Book of Mormon for a 'brand deal.'"
"Derek Westra stated that the church collaborates with marketing agencies to identify and hire content creators who align with church values."
Alitzah Stinson, CEO of Ivory Paper Co., shared a surprising collaboration offer from The Church of Jesus Christ of Latter-day Saints, despite her departure from the faith. Stinson described the request as an expectation to fabricate a belief in the Book of Mormon for a brand deal. The church does hire content creators and collaborates with marketing agencies, but they typically vet talent to ensure alignment with church beliefs. Westra noted that a recent shift in agency practices led to unexpected outreach to some former members.
Read at The Salt Lake Tribune
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