Finji Says TikTok Published Racist AI Ads Of Its Game
Briefly

Finji Says TikTok Published Racist AI Ads Of Its Game
"IGN has an extensive report on the situation, which started gaining attention earlier this month when Finji CEO and co-founder Rebekah Saltsman posted on asking anyone who saw Finji ads on social media that that were "UN-Finji-like" to reach out with screenshots of the offending ads. As 's story lays out, Finji had been using TikTok to promote its games, including the upcoming paranormal adventure game , and had turned off all the app's supposedly optional genAI permissions."
"According to which viewed screenshots of the ads in question, one included an altered image of June, the protagonist of , "with a bikini bottom, impossibly large hips and thighs, and boots that rise up over her knees," which is a far cry from the character's actual appearance and, given that she is a Black woman, plays into racist stereotypes. Finji says it had no option to view or edit these AI ads."
"'s story documents the back and forth between Finji and TikTok, but the gist of what happened here is that the short form video app's customer support has given the company the runaround, at one point even claiming it saw no indication of AI-generated assets in the offending ads and asserting that Finji must have uploaded the image of June itself."
Finji, publisher of Night in the Woods and Tunic, discovered unauthorized AI-generated ads on TikTok featuring its game characters. The company had turned off TikTok's genAI permissions and could not view or edit the ads. Finji CEO Rebekah Saltsman asked social media users to send screenshots of ads that looked "UN-Finji-like." Viewers identified altered assets, including a sexualized image of June with exaggerated hips, thighs, and high boots that reinforced racist stereotypes of a Black woman. TikTok's customer support initially denied signs of AI alteration and suggested Finji uploaded the image. After escalation, TikTok stopped disputing unauthorized AI alterations to Finji's ads.
Read at Kotaku
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