""Well, friends. I did it. I've now had my highest-income month of my life again." So begins a TikTok video by content creator Chelsea Langenstam detailing her "$56,244 income month" breakdown, along with deductibles, as a solopreneur. Langenstam then outlines her various income streams: budget templates, brand deals, referral fees. "I don't share to brag," she says in the video, currently sitting at over 100,000 views. "I share because I want to show you what's possible in real time.""
"Her videos are among hundreds on TikTok and Instagram, lifting the curtain on how much solopreneurs of all kinds actually earn month to month-and exactly where each dollar comes from. These "income breakdowns" sit within a wider trend toward financial transparency online. From " loud budgeting" to " no-spend challenges," talking about money is no longer taboo for the online generation."
"Solopreneurs-or businesses with no paid employees-contribute $1.7 trillion to the U.S. economy, representing 6.8% of total economic activity, according to recently published U.S. Census Bureau data. But when striking out on one's own, the honest truth is that few have any idea what they're doing at first, let alone where the next paycheck is coming from. Now, social media is democratizing the process, with a number of content creators breaking down the financials of running a business solo."
Chelsea Langenstam posted a TikTok detailing a $56,244 income month with deductible breakdowns and listed revenue streams such as budget templates, brand deals, and referral fees. Creators on TikTok and Instagram regularly publish income breakdowns that show month-to-month earnings and revenue sources. Financial transparency trends such as loud budgeting and no-spend challenges have made money talk less taboo, with 53% of Gen Zers and 58% of millennials willing to post earnings online. Solopreneurs contribute $1.7 trillion to the U.S. economy. Social media is democratizing business learning by revealing how freelancers secure income and handle variable months.
Read at Fast Company
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