Anthony Higman highlighted a recent feature in Local Service Ads that states 'Reviews often mention [keyword],' which is reminiscent of an old review summary style from five years ago that saw phrases like 'X people mention [keyword].' This has reignited conversations about the relevance and weight of specific words in reviews and their potential influence on ranking outcomes for businesses in local searches.
The introduction of the 'Reviews often mention [keyword]' feature in Local Service Ads resembles previous review summaries, raising questions about the significance of keywords in review rankings.
Anthony Higman pointed out this new feature on LinkedIn, noting its similarity to five-year-old local review summaries that highlighted keywords like 'X people mention [keyword].'
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