The article discusses recent spikes in volatility in Google search rankings, noted by third-party tracking tools. The SEO community, fatigued by ongoing fluctuations, is observing changes that impact website traffic. Despite a core update in March 2025, official Google updates have been sparse. SEO professionals are expressing concerns over traffic loss experienced due to Google's adjustments, with mixed responses from the community regarding the performance of their pages. Some reports indicate a rise in rankings yet corresponding declines in traffic, exacerbating the frustration within the industry.
It's fun again. Google downgraded my news page on Friday. Suddenly, there's no news traffic anymore. The ranking is rising, but normal searches bring just as many clicks as Bing, which is to say virtually none. But at least AI spam and articles that are actually advertisements are displayed as prominently as possible.
After several weeks of downhill traffic. Seems we are now increasing again. But a lot of people are facing significant downtime and loss of traffic due to Google's ranking volatility.
Collection
[
|
...
]