""Existing rules and disclosure requirements have not kept pace with social media," Heiss told Healthline."
""Personal stories can also make promotional content feel trustworthy and authentic, even when it is incomplete or misleading," Heiss said. "As a result, followers may trust influencers because they emotionally connect with their stories and may not recognize that the content is advertising.""
A recent review indicates that social media influencers frequently disseminate misleading information when promoting prescription drugs. Audiences struggle to identify promotional intent, especially when marketing is intertwined with personal narratives. The findings underscore the necessity for updated regulatory guidance and standardized disclosure requirements, as current rules have not adapted to the evolving landscape of social media. The emotional connection created by personal stories can lead followers to trust influencers, even when the content is misleading or incomplete.
Read at Healthline
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