"Social media influencers are ushering in a massive change in India's packaged food and beverages space, as they urge consumers to read labels, pushing big brands to make healthier products or risk being replaced by new entrants."
"Today, more than 50% of our beverage portfolio in India comprises low- to no-sugar offerings, and the company aims to scale low- and no-sugar options to 90% of our beverage portfolio over time in India."
"In the next five years, India's income per capita is expected to grow at the highest rate among the top five emerging markets for consumer products, including China, Brazil, Mexico, and Russia, according to Bain & Company, making it a priority for global consumer product companies."
India's rapidly growing economy and rising incomes make it a critical market for global consumer companies. Social media influencers are fundamentally reshaping consumer preferences in the packaged food and beverages sector by encouraging consumers to read product labels and demand healthier options. Major brands face pressure to adapt or risk losing market share to new competitors. PepsiCo exemplifies this shift, with over 50% of its Indian beverage portfolio now comprising low- to no-sugar products, targeting 90% eventually. The company gathers consumer insights through social media engagement and digital platforms like WhatsApp-based PepGenie. India's income per capita is projected to grow faster than other major emerging markets over the next five years, intensifying competition and requiring companies to continuously adjust strategies based on evolving consumer demands.
#social-media-influence #consumer-preferences #packaged-food-industry #india-market-growth #brand-strategy-adaptation
Read at www.cnbc.com
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