Professional Bull Riding (PBR) has seen a significant increase in its social media following this year, particularly on TikTok, with nearly 3 million followers and an overall gain of 650,000 across platforms. Most new followers are aged 18 to 35. The sport's format, involving short, thrilling rides, aligns well with TikTok's short-form video style, helping it attract a younger audience. Additionally, cowboy culture is undergoing a revival, with substantial increases in searches for Western fashion, exemplifying the broader trend of 'year of yeehaw' in 2024, highlighted by major events like sold-out shows at Madison Square Garden.
Professional Bull Riding (PBR) has rapidly gained popularity on TikTok, attracting a predominantly young audience and doubling its social media following in just one year.
The integration of cowboy culture into mainstream trends has sparked a resurgence, with significant increases in searches for Western style outfits and a sold-out PBR event in Madison Square Garden.
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