Reform UK voters least likely to see social media posts from family and friends, study finds
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Reform UK voters least likely to see social media posts from family and friends, study finds
"The report called for a public service social media platform, led by the BBC and European public service broadcasters, and said the social element of social media was being stripped away."
"Dr Sofia Ropek-Hewson noted that people with different political views have different algorithms, leading to varying amounts of personal content seen."
"The researchers stated that sticky design prioritizing user engagement over social connection is evident, with TikTok-style content dominating feeds."
A study by the Institute for Public Policy Research found that Reform UK voters are least likely to see posts from friends and family on social media. Only 13% of these voters saw content from known individuals, compared to 23% of Green party voters. The research analyzed social media feeds and revealed that 18% of top posts were from acquaintances, while 35% were from influencers and 29% from brands. The report advocates for a public service social media platform to enhance social connections.
#social-media #political-views #algorithms #public-service #user-engagement
Read at www.theguardian.com
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