Snapchat's Snap Map feature has achieved over 400 million monthly active users, showcasing its evolution from simply sharing friends' locations to enabling local discovery. It's a key element for Snapchat, giving it an edge over competitors like Instagram and TikTok, which do not provide real-time social discovery. The app's growth is bolstered by new functionalities such as the "Footsteps" feature that tracks user exploration and "Promoted Places" that allows brands to advertise locations. This reflects Snapchat's commitment to enhancing user connection and engagement with their surroundings.
Snap Map is one of the most used mobile maps in the world, and we're thrilled to see our community continue to grow," said Ceci Mourkogiannis, VP of Product at Snap.
Snap Map's success is important for Snapchat, as it's a crucial part of the social network and gives it a competitive edge over rivals like Instagram and TikTok.
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