TikTok introduces a dedicated tab for songwriters to showcase their work alongside featured content, enhancing promotion and monetization opportunities. This feature allows songwriters to share stories about their music and invite fans to explore their catalog. Additionally, TikTok enhances scheduling features for creators, using analytics for optimal posting times. Meanwhile, Instagram is testing an auto-scroll feature for posts, easing content navigation without swiping. Users will soon have the option to enable auto-scrolling functionalities in their feeds, improving their browsing experience.
TikTok has made an update to how it credits songwriters, offering a separate tab to check out projects a songwriter has worked on when one of their songs is featured in a post.
The new features mean that songwriters' musical works and their shared content will sit side-by-side in one place on TikTok, giving songwriters the opportunity to highlight their works.
Instagram is testing auto-scroll for posts which may appear as an option to some users, making it easier for them to scroll through content without swiping.
The app is also making it easier for creators to natively schedule posts, removing guesswork about optimal times for posting by using data from TikTok Studio analytics.
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