"On the last week of December, my group chats were full of reminders to set an alarm for 1:11 on January 1. The plan sounded simple. Write a wish on a bay leaf, sit quietly for a minute, and burn the leaf at exactly 1:11 to "lock in" the year's energy. I saw the same message on TikTok ripples and YouTube shorts. It was everywhere."
"Creators posted how-tos that were shareable and specific. Write one clear intention on a bay leaf. Sit, breathe, focus. At 1:11, burn it safely and pay attention to what you do next. The instructions were snackable, and the materials were already in many kitchens. That is the kind of recipe that platforms love, especially around the New Year when people are primed for resets."
Short-form platforms amplified a simple ritual: writing a wish on a bay leaf and burning it precisely at 1:11 on January 1. The ritual combined numerology around 111 with a common kitchen ingredient, making the practice both symbolic and accessible. Snackable instructions and existing household materials made the ritual easy to replicate and share. Angel-number trends, especially 111, already had traction on TikTok and similar platforms, reinforcing the practice's appeal. The timing provided psychological meaning tied to New Year's new beginnings. Burning bay leaves for intentions appears across spiritual and online communities, adapted into a crisp, viral-friendly format.
Read at Silicon Canals
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