""It speaks to the often-unspoken-about and very-felt performance problem in influencer marketing. The content generally is not performing as well as it should for how much it's costing, and so increasingly brands are forced to use paid [boosting] to extract ROI and value out of their influencer content.""
""That was the beginning of the erosion of finding influencers based on their followers. There's no free lunch anymore.""
Advertisers are increasingly allocating budgets toward boosting influencer posts rather than solely paying influencers for content creation. EMARKETER forecasts that spending on boosting will match influencer payments in the US by next year, with brands expected to spend $16.1 billion on amplifying creator content by 2028. This shift reflects a performance issue in influencer marketing, as organic reach declines due to algorithm changes on platforms like TikTok and Instagram, necessitating paid amplification for effective ROI.
Read at www.businessinsider.com
Unable to calculate read time
Collection
[
|
...
]