"A content creator is still a person with values, a community, and responsibilities. If their personal brand is built on authenticity, it's logical that, at certain times, they feel the need to take a stand. However, not all profiles have the same role or the same type of relationship with their audience. An entertainment or lifestyle profile shouldn't feel obligated to comment on everything if they don't want to."
"I don't. But I think it's always good to have X profiles that are spokespeople in that area and can also raise awareness and amplify their voices on social media."
A Spanish Center for Sociological Research survey found that internet and social media shape political opinions for 30.4% of Spaniards, surpassing television (28.8%) and political candidates (23.6%). This influence has intensified debate about whether content creators should publicly express opinions on significant global issues like geopolitical conflicts and authoritarian governance. Industry perspectives vary: some argue creators with authentic personal brands have a responsibility to take stands, while others contend that entertainment and lifestyle creators shouldn't feel obligated to comment on everything. Notable creators like Lola Lolita support selective activism, preferring that specialized voices amplify awareness rather than requiring universal participation.
#content-creator-activism #social-media-influence #political-opinion-formation #influencer-responsibility
Read at english.elpais.com
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