"Across Facebook, Instagram, and Threads, our AI recommendation systems are delivering higher quality and more relevant content, which led to 5% more time spent on Facebook in Q3 and 10% on Threads."
"exploring what a version of this would look like on Threads , which could give you another way to help refine the algorithm to show you more of what you're interested in in the app."
AI recommendation systems across Facebook, Instagram, and Threads are delivering higher-quality, more relevant content. Those recommendation improvements produced a 5% increase in time spent on Facebook in Q3 and a 10% increase on Threads. Instagram is exploring a version of this on Threads to provide another way for users to help refine the recommendation algorithm. A user feedback mechanism could enable the algorithm to surface more of the content individual users are interested in. Continued experimentation aims to balance recommendation relevance with user control to further boost engagement.
Read at Social Media Today
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