"For one week out of the year, specifically last week, some people may have thought I was the social media firm's top executive. If you looked on Wikipedia, it sure seemed like I was."
"I paused for a second, wondering if I was seeing things. I reposted the photo on Twitter and said, 'Very flattering but that is indeed me, and not the CEO of Snap.'"
"A Snap employee texted a mutual friend a screenshot of a Google search for Spiegel, saying, 'Not Max being the second photo that comes up on Google now ...'"
Maxwell Zeff, a technology reporter, unintentionally became associated with Evan Spiegel, CEO of Snap, when his photo appeared on Spiegel's Wikipedia page and Google search results. This mix-up began when a social media post highlighted the discrepancy, leading to amusing reactions from Zeff's followers. Despite being a reporter who has never met Spiegel, the confusion persisted for a week, with friends and colleagues questioning why Zeff was being identified as the CEO of Snap.
Read at WIRED
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