Brazil's Supreme Court is nearing a ruling that may hold social media platforms liable for user-generated content, which challenges the principles of the country's Marco Civil internet law. While this change could appeal to those frustrated by moderation failures, it is likely to exacerbate existing issues. A common misconception persists that platforms could achieve effective moderation with enough effort or incentives, overlooking the inherent challenges of scaling content moderation across vast amounts of data. This misunderstanding fails to address the complex realities of corporate behavior and content management in digital spaces.
The notion that social media platforms can achieve near-perfect moderation if they tried harder is a fundamental misunderstanding of the complexities of content moderation.
Liability for social media content may seem appealing but could worsen the very problems it seeks to address, as it fails to recognize the limits of moderation at scale.
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