"The company said users send around 350 million a week, and weekly messaging grew 30% from the start of the year on a per-user basis."
"If you weren't going to open Threads today, but I chose to send you something over DMs, and now you open the app to see that content because you trust me, that's purely incremental to the system."
"Sharing content in DMs makes people more engaged with the app overall, and that's also the case on Instagram."
"Hayes said Threads hasn't built a similar feature for its DMs yet, but that's the type of thing that I could imagine us doing in the future."
Meta is introducing messaging for Threads users on the web, expanding a feature that began on mobile. This allows users to message mutual followers and engage in group chats of up to 50 people. Weekly messaging on Threads has increased significantly, with users sending around 350 million messages weekly. The shift towards private messaging reflects users' desire for more private communication. Hayes emphasized that messaging encourages user engagement and could lead to future features similar to Instagram's DMs, enhancing overall app interaction.
Read at www.businessinsider.com
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