"If you're not taking the time to understand, to form hypotheses about why that happened, and then test them through additional content, then you're going to lose so much potential."
"Totem went viral on Instagram in 2024 after posting a video that demonstrated how to use its tracking device product to find friends at festivals and concerts."
"Just about all of them had an element of humor, relatability, or both."
Viral social media posts often involve a mix of luck and strategic content creation. Founders can replicate success by analyzing what works. Totem, a startup, achieved 150 million organic views by demonstrating its product's utility. Co-founders Lemonds and Fowler emphasize the importance of understanding audience reactions and testing hypotheses. Common elements in viral posts include humor and relatability, as seen in Shipt's hand-drawn illustration that resonated with viewers. These factors contribute significantly to achieving widespread engagement.
Read at Inc
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