"The ongoing feud between the U.S. President and Elon Musk exemplifies X's transformation under Musk's ownership into a spectacle-driven platform, attracting engagement through controversy."
"Social media experts, including Sarah Kreps, suggest that while Musk's conflicts drive temporary traffic to X, the long-term impact on audience size remains uncertain."
The clash between the U.S. President and Elon Musk has highlighted how X (formerly Twitter) has evolved into a platform dominated by personalities and controversial content. Users are drawn to the debate, producing memes and commentary reminiscent of the platform's earlier days. Although the feud's long-term repercussions on audience numbers and advertising aren't fully understood, it appears to momentarily boost user engagement. Experts indicate that while Musk's high-profile conflicts attract users, these may not permanently alter the competitive landscape with rival platforms like Truth Social, which has a significantly lower user base.
Read at www.mercurynews.com
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