Fear of Failure Can Sabotage Business Leaders
Briefly

Executives demonstrate a tendency to overweight potential losses compared to gains, leading them to miss beneficial investment opportunities. A McKinsey survey showed that executives preferred significantly lower risk profiles than would be rational—only a 19% acceptance of loss for a $10 million investment meant they shied away from opportunities. This loss aversion is compounded by market instability and affects decision-making across hierarchical organizations. Even small investments evoke similar risk-averse behaviors, undermining potential growth and limiting positive outcomes for stakeholders.
Executives tend to overweigh potential losses over gains, which leads them to pass on beneficial opportunities—even in stable times, this aversion intensifies.
In a survey, executives were willing to accept only a 19% chance of loss for a $10 million investment, highlighting extreme loss aversion.
Read at time.com
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