Leila Quraishi founded Nudesox in 2015 after struggling to find comfortable no-show socks. She was inspired to create skin-tone socks that combined aesthetics with comfort. The journey involved two years of refining the product and finding the right manufacturer, alongside a personal investment of $10,000. Nudesox is a fully bootstrapped business aiming for seven-figure revenue within a year across all sales channels, addressing a gap in the market for athleisure socks.
"I came up with the concept for Nudesox in 2015. I bought the domain name and legally filed the business soon after, inspired by my love for comfort and aesthetics."
"I couldn't find the ideal no-show sock that was comfortable and stayed on properly. I wanted to create athleisure socks in skin tones for those seeking style and coverage."
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