"After spending roughly three yearsas a consultant at Deloitte, I was feeling hollow. Due to the nature of consulting, I never got to see the value of my work because I would move on to the next project before my suggestions were implemented. I decided to pivot into tech. In 2021, in my mid-30s, I moved from India, where I' m from, to Seattle for a master's degree in business analytics at the University of Washington."
"During the master's course, I researched AI-driven analytics and was exposed to early generative AI technologies. I realized this technology could automate the grunt work I'd previously done as a consultant, like market research and building PowerPoint decks, as well as work by others in the knowledge economy, like investment bankers. In 2023, roughly a year after I finished my master's, I launched the AI company, Wokelo."
Sid Masson cofounded Wokelo AI in 2023 with offices in Seattle and Bengaluru to access clients and talent across the US and India. Masson left a consulting career at Deloitte after feeling disconnected from implemented outcomes and moved to Seattle in 2021 for a master's in business analytics. Exposure to AI and early generative technologies led him to build an AI-driven web app that automates research and knowledge-work tasks. The company initially bootstrapped, then raised $5.5 million across two funding rounds. Operating across time zones introduces odd-hour calls and coordination challenges but enables round-the-clock development and service delivery.
Read at Business Insider
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