Jack Oswald, a former touring tennis professional, turned entrepreneurship by founding Cancha in 2019, focused on creating customizable, modular sport and travel bags. His journey began from personal frustrations with unreliable tennis bags during extensive travels. While initially targeting athletes, Cancha has become popular among everyday commuters, especially in the U.S., which represents a significant portion of sales. Oswald's experience in the sport and challenges during the pandemic allowed him to pivot fully into the business, emphasizing the importance of adaptability and customer needs in product design.
Initially, our target market was traveling athletes, but most customers today are everyday commuters and recreational players. We're especially popular in the U.S., which accounts for 60% of orders.
Before the pandemic, I began designing bags for myself to meet the needs of an athlete on the move - from court to city to nature.
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