Sarah Ross transitioned from a predictable but unfulfilling corporate accounting career to owning a Fresh Coat Painters franchise. Feeling burnt out from long hours and a lack of autonomy, she realized her need for personal fulfillment. Instead of starting from scratch due to her risk aversion, Ross chose the franchise route for its support in sales and marketing. Her decision was influenced by her experiences with unreliable contractors, leading her to aspire to fill that market gap as a dependable service provider in a promising industry projected to grow significantly by 2031.
For me, if I'm working 14-hour days, it should be for me instead of somebody else.
I was too risk-averse to start something from the ground up, so I decided to go the franchise route for coaching.
Having been a female homeowner and dealing with unreliable contractors, I wanted to be the dependable one who gets the job done.
The home services industry is projected to grow from $212 billion in 2023 to $893 billion by 2031.
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